If you want to draw attention to your small business, try using media coverage. Local papers and magazines are always looking for interesting grand openings, re-openings and community events to cover.
It’s true that these events do cost some money, but you can keep costs down and still produce a newsworthy event. Make it big enough, and the media coverage will help alert the local community that you are a business that gives back to the people supporting it.
Take the time to plan a lively event, including food, entertainment, and special offers, looking for openings and prospects to partner with other local businesses as well. One cheap but effective option is to invite local musicians to showcase their talent at your location. Many aspiring musicians will perform inexpensively or even for free, just for exposure and practice. Likewise, local party planners may hire out a clown or superhero for a reasonable fee.
Choose a charitable cause and showcase your generosity. Consider hosting an event that benefits a local pet shelter, a family with a child with cancer, or a homeless shelter. These worthy efforts will make you shine. Whatever you choose, make sure it’s big enough to get the attention of the local media.
When you’re ready to roll, contact the media to let them know what you’ve got in store for them, playing it up big. Make sure you post information on your Website so you get the online crowd interested as well. You will have to put up some cash, but you can find ways to host an event on a shoestring budget if you are frugal. Most small businesses benefit greatly from getting this kind of publicity at the price of time instead of money.
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