Many people think that the advertising and marketing they are doing is perfect as is, and they end up in a rut. Just because a marketing campaign has been bringing in good results is no guarantee that it will continue to bring in good results. As a manager or as a small business owner, you need to always be ready to adjust your marketing approach, based on results.
Of course, if you want to know the results of your existing marketing method, you first have to know how to track and judge your results. One of the easiest and most accurate ways to know how your marketing approach is working is by paying attention to your company’s website.
If you have a website for your company, you also need to make sure you have some sort of analytics system set up – something that will enable you to track where your traffic comes from. In this way, you will be able to gain an understanding of all the places that are sending traffic your way. For instance, if your company has a facebook or twitter, and you see that these sites are bringing hardly any traffic to the website, you need to continue to adjust your approach until this change. Another thing to monitor, in your analytics tool, is any ads that you have sprinkled around the internet that are intended to push people toward your website. You need to think of scrapping the ad and putting up something different the moment an ad starts to show a significant drop-off in the amount of traffic it is sending your way.
If you use commercials for your company, aim to gauge viewer reactions to your commercials by putting them on YouTube. And you can use Google to judge the success of your radio ads, by Googling key words from your ads and finding what people are saying about it.
You hear all the time that the customer is always right; well, when it comes to marketing, the success of your campaign is a direct reflection of the way customers are receiving it. You can achieve optimal success with your marketing as soon as you start to pay attention to the current success of your marketing campaign and to the reception among customers – always being ready to adjust your approach accordingly!
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